Category Archives: Quick Tips

5 key metrics you should know from Google Analytics

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Google Analytics

Well a nice little jolly down to London for the eCommerce Expo at Earls Court today. Generally I was surprised that I didn’t learn much new, except maybe that UK Fast have a recruitment policy that involves women who look good in hot pants http://twitpic.com/m8t5w (the girls in the picture are actually UK Fast employees and not hired in like I thought).

Not learning much can I guess be a good thing as it generally means we’re doing everything right in work. Still I attended a Google University session on analytics and I would certainly recommend Google University sessions if you get the chance to attend one. Amongst the things I took away were what the speaker said were his 5 key metrics that you should know for any eCommerce site and they’re equally applicable to normal sites. Continue reading →

Trading Eye Search Fixes (v5)

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I [heart] Trading Eye

Firstly before I start I’d just like to say I think Trading Eye is a great piece of software and I think the guys at Dpivision have done a great job with it. Still there are some shortcomings and one of my major issues is with the search which I believe would be fixed with version 6 but from first look hasn’t.

Firstly if you search with an apostrophe there’s a good chance of breaking the search e.g. searching for (dave’s book). Secondly if you want a red book and searched with the phrase “red book” you wouldn’t get a match unless the exact phrase “red book” in that order was somewhere in the product title or description, even if the phrase “book red” was there that wouldn’t show up either.

So here’s my fix  which currently works for version 5 and in the near future after I’ve had  a poke around version 6 I hope to give you some adjustments for that.
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