Well a nice little jolly down to London for the eCommerce Expo at Earls Court today. Generally I was surprised that I didn’t learn much new, except maybe that UK Fast have a recruitment policy that involves women who look good in hot pants http://twitpic.com/m8t5w (the girls in the picture are actually UK Fast employees and not hired in like I thought).
Not learning much can I guess be a good thing as it generally means we’re doing everything right in work. Still I attended a Google University session on analytics and I would certainly recommend Google University sessions if you get the chance to attend one. Amongst the things I took away were what the speaker said were his 5 key metrics that you should know for any eCommerce site and they’re equally applicable to normal sites.
- Bounce Rate
- % of visitors who view the product or service page
- % of visitors who exit after using the site search
- % of visitors who reach the checkout
- Conversion rate
Personally I’ve spent a bit of time looking at bounce rates and conversions rates but the one I haven’t really looked at is the number of visitors leaving after a site search.
It makes a lot of sense to be paying attention to this data, seeing what customers are looking for on your site, are they not finding it and leaving? Should you be stocking this product? Should be giving people information on that product? Is it in your store and people just aren’t finding it in your search?
There are plenty of questions you should be answering just from those 5 key analytics and all in all you can delve deeper and deeper into analyatics but I guess if you focus your time on the key 5 above you have a good place to start and get things right and then kick on to analytics nirvana!
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i m not sure if bounce rate really helps since it is very human thing , and changing around your site based on bounce rate might be wrong .
I think bounce rate is extremely important, it shows how effective your site is at retaining visitors.
Whilst you will never get a 0% rate as there will always be people who arrive on your site accidentally or just aren’t interested a high bounce rate can be very indicative of certain problems. Are people not noticing your calls to action? Are there no calls to action? Are there error’s on pages stopping people continuing further into the site? Are there certain pages that have higher bounce rates and what are the differences between those and your pages with low bounce rates?
There are many things that can be indicated with your bounce rate figure and a low bounce rate shows a site that has content people want to read further and entices people in. It isn’t a final arbitrary indicator, blogs often have high bounce rates as people click through from RSS feeds and such with the intention of reading only the one article and then they leave. Ecommerce sites though are a good example of sites that benefit from low bounce rates, they draw people into looking at other products, reading more on the site and hopefully buying things.
The best way to test and play around is by using A/B testing and the results can be seen for themselves with increased conversions.
I think bounce rate is one of the key metrics that all web developers and business owners should understand or know. The reason this metric is so important is that it allows you to understand whether or not the entry page (ie front page) is effective as a gateway. Many websites might have fantastic information but aren’t effective.
I agree with Van regarding the bounce rate. But a great post, thanks.
Bounce rate is one of the key metrics that all web developers and business owners should understand or know.
I agree with it .
Thanks for sharing
Google Analytics is a excellent tracking tool, but I didnt’ get used to it, I use google Analytics, but I didn’t notice bounce rate
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Thanks for the comment, the bounce rate shouldn’t be too hard to find. It is shown in a column on the summary of your sites and also on the top section below the main graph, just the figure at the top of the right column. That is assuming you have your stats pages configured to the standard analytics layout.
I think the key metric is bounce rate because it gives a good indication of how effective a web sites front page is and whether it is attractive enough.
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I think the key metric is bounce rate because it gives a good indication of how effective a web sites front page is and whether it is attractive enough.
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i think you have taken this new feature in a wrong way , it has its plus points too , for example from a marketer
point of view you will get much better results from paid advertising as in google adwords you will be able to focus
to individual who are really looking for your products hence each click through will deliver more results because
then the user demographics can be leveraged.
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Interesting take on this issue.
I think bounce rate is a great google analytic as it provides the person with a detailed understanding of what pages interest people and which pages don’t. I use it regularly.
Thank you for sharing information, a great help to me.
I will continue to focus on your new articles.
I suppose every data should be give full consideration before we can do it well.
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Good post
Bounce rate really is a key metric. It’s definitely to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
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Well I do not like to use google to anylistic but now it seems that there are so many people,maybe I should say in this way,there are so many seoers use it.So I will try to get familar with it. Thanks for your article.
I agree that bounce rate is integral. It allows the user the opportunity to see whether or not a person is searching throughout the website.
Thanks for providing a clear explanation of the most important G Analytics metrics. What is considered a good bounce rate? Is it 50% or less?
I believe below 40% is considered a “good” bounce rate for most content-related websites.
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Thanks for providing a clear explanation of the most important G Analytics metrics. What is considered a good bounce rate? Is it 50% or less?
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Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. Thanks for sharing.
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Absolutely, bounce rate is the most important factor for the search engine to decide the reputation of the site in users view. The design of the site must look attractive to make user stick to it, and also the content should be of high quality.
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