5 key metrics you should know from Google Analytics

Google Analytics

Well a nice little jolly down to London for the eCommerce Expo at Earls Court today. Generally I was surprised that I didn’t learn much new, except maybe that UK Fast have a recruitment policy that involves women who look good in hot pants http://twitpic.com/m8t5w (the girls in the picture are actually UK Fast employees and not hired in like I thought).

Not learning much can I guess be a good thing as it generally means we’re doing everything right in work. Still I attended a Google University session on analytics and I would certainly recommend Google University sessions if you get the chance to attend one. Amongst the things I took away were what the speaker said were his 5 key metrics that you should know for any eCommerce site and they’re equally applicable to normal sites. Continue reading